Understanding Online Word of Mouth Phenomenon Amongst Teenagers in Thailand
Word of mouth (WOM) has long been justified as a dominant force to influence consumer attitudes and purchase intention. Previous studies in WOM research area have investigated in various mainstreams such as causes and effects of WOM, factors that influence the effectiveness of WOM and characteristic...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21829/ |