Identifying Key Factors of Consumer Behaviour in an Online Environment: a Study of Taiwan Online Consumers

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Identifying Key Factors of Consumer Behaviour in an Online Environment: a Study of Taiwan Online Consumers

Consumer behaviour in an online environment has been drawn much attention in different perspectives and different countries. However, there is little research conducted culture differences, so it is doubtful that the uniform market strategy is applicable in Taiwan online market. This project conside...

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Bibliographic Details
Main Author:	Chen, Mei-Ling
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	marketing
Online Access:	https://eprints.nottingham.ac.uk/21816/

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