Identifying Key Factors of Consumer Behaviour in an Online Environment: a Study of Taiwan Online Consumers
Consumer behaviour in an online environment has been drawn much attention in different perspectives and different countries. However, there is little research conducted culture differences, so it is doubtful that the uniform market strategy is applicable in Taiwan online market. This project conside...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/21816/ |