What Drives Conspicuous Consumption of the Modern-Day
Consumers? A Study of Russian Luxury Car Owners.

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What Drives Conspicuous Consumption of the Modern-Day Consumers? A Study of Russian Luxury Car Owners.

Conspicuous consumption remains one of the most fascinating and one of the most under-researched areas of marketing. The most authoritative work on this matter remains "Theory of the Leisure Class" which was written by American economist, Veblen in 1899. Only recently, social sciences acad...

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Bibliographic Details
Main Author:	Pominova, Natalia
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	Conspicuous Consumption Russia Car market
Online Access:	https://eprints.nottingham.ac.uk/21791/

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