What Drives Conspicuous Consumption of the Modern-Day Consumers? A Study of Russian Luxury Car Owners.
Conspicuous consumption remains one of the most fascinating and one of the most under-researched areas of marketing. The most authoritative work on this matter remains "Theory of the Leisure Class" which was written by American economist, Veblen in 1899. Only recently, social sciences acad...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21791/ |