Factors Influencing CRM Technological Initiatives Among Small and Medium-Sized Enterprises in Singapore

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Factors Influencing CRM Technological Initiatives Among Small and Medium-Sized Enterprises in Singapore

The purpose of this study is to address the low adoption rate of customer relationship management (CRM) technology among small and medium-sized enterprises (SMEs) in Singapore. Such an understanding will be useful for SMEs' managers, IT consultants, vendors and government agencies in drawing gu...

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Bibliographic Details
Main Author:	Chia, Peng Kiat
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/21766/

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