Factors Influencing CRM Technological Initiatives Among Small and Medium-Sized Enterprises in Singapore
The purpose of this study is to address the low adoption rate of customer relationship management (CRM) technology among small and medium-sized enterprises (SMEs) in Singapore. Such an understanding will be useful for SMEs' managers, IT consultants, vendors and government agencies in drawing gu...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21766/ |