Customer Profitability Analysis in Singapore

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Customer Profitability Analysis in Singapore

As management thinking progresses and focuses more sharply on customers, it becomes relatively easier to analyze and charge cost to customers. Most valuable asset an organisation has is its customer base. Certainly no business can exist without customer and unless the customers generate revenue in e...

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Bibliographic Details
Main Author:	Kapur, Sachin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	Customer Profitability Analysis
Online Access:	https://eprints.nottingham.ac.uk/21715/

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