Customer Profitability Analysis in Singapore
As management thinking progresses and focuses more sharply on customers, it becomes relatively easier to analyze and charge cost to customers. Most valuable asset an organisation has is its customer base. Certainly no business can exist without customer and unless the customers generate revenue in e...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21715/ |