Customer Profitability Analysis in Singapore
As management thinking progresses and focuses more sharply on customers, it becomes relatively easier to analyze and charge cost to customers. Most valuable asset an organisation has is its customer base. Certainly no business can exist without customer and unless the customers generate revenue in e...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/21715/ |
| _version_ | 1848792292274470912 |
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| author | Kapur, Sachin |
| author_facet | Kapur, Sachin |
| author_sort | Kapur, Sachin |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | As management thinking progresses and focuses more sharply on customers, it becomes relatively easier to analyze and charge cost to customers. Most valuable asset an organisation has is its customer base. Certainly no business can exist without customer and unless the customers generate revenue in excess of the costs of serving them, at least in the aggregate, then only the business will survive very long. Organisations recognize that though ���¢��������exceeding customer expectations���¢�������� is a worthy goal, exceeding those expectations profitably is necessary for long-term corporate viability.
Customer Profitability Analyzing (CPA) is high on the corporate agenda and rightly so. Marketing staff spend vast sums on securing new business without fully understanding whether these customers will ever be profitable or how long they will have to be retained before they recoup the cost of acquisition.
Having invested large amounts to get a ���¢��������single view���¢�������� of the customer, organizations are now realizing they need analysis tools. The key one is Customer Profitability Analyzing tool. The main purpose of this Management Project Research is to evaluate the importance of the Customer Profitability Analysis (CPA) in Service and Manufacturing industries in Singapore, which relies on the strategy it has adopted toward its customers. |
| first_indexed | 2025-11-14T18:42:05Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21715 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:42:05Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-217152017-10-12T12:17:25Z https://eprints.nottingham.ac.uk/21715/ Customer Profitability Analysis in Singapore Kapur, Sachin As management thinking progresses and focuses more sharply on customers, it becomes relatively easier to analyze and charge cost to customers. Most valuable asset an organisation has is its customer base. Certainly no business can exist without customer and unless the customers generate revenue in excess of the costs of serving them, at least in the aggregate, then only the business will survive very long. Organisations recognize that though ���¢��������exceeding customer expectations���¢�������� is a worthy goal, exceeding those expectations profitably is necessary for long-term corporate viability. Customer Profitability Analyzing (CPA) is high on the corporate agenda and rightly so. Marketing staff spend vast sums on securing new business without fully understanding whether these customers will ever be profitable or how long they will have to be retained before they recoup the cost of acquisition. Having invested large amounts to get a ���¢��������single view���¢�������� of the customer, organizations are now realizing they need analysis tools. The key one is Customer Profitability Analyzing tool. The main purpose of this Management Project Research is to evaluate the importance of the Customer Profitability Analysis (CPA) in Service and Manufacturing industries in Singapore, which relies on the strategy it has adopted toward its customers. 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21715/1/08MBAsachinkapur.pdf Kapur, Sachin (2008) Customer Profitability Analysis in Singapore. [Dissertation (University of Nottingham only)] (Unpublished) Customer Profitability Analysis |
| spellingShingle | Customer Profitability Analysis Kapur, Sachin Customer Profitability Analysis in Singapore |
| title | Customer Profitability Analysis in Singapore |
| title_full | Customer Profitability Analysis in Singapore |
| title_fullStr | Customer Profitability Analysis in Singapore |
| title_full_unstemmed | Customer Profitability Analysis in Singapore |
| title_short | Customer Profitability Analysis in Singapore |
| title_sort | customer profitability analysis in singapore |
| topic | Customer Profitability Analysis |
| url | https://eprints.nottingham.ac.uk/21715/ |