Consumer Purchase Behaviour Toward Environmentally Friendly Products in Japan

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Consumer Purchase Behaviour Toward Environmentally Friendly Products in Japan

This study considers consumer purchase behaviour toward environmentally friendly products in Japan and focuses on factors which can influence environmentally responsible purchase decision making. The modified theory of planned behaviour based on previous research in the area of environmentally respo...

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Bibliographic Details
Main Author:	Udo, Miyako
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Marketing Japan Environmentally Friendly Products Consumer Behaviour
Online Access:	https://eprints.nottingham.ac.uk/21658/

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