Consumer Purchase Behaviour Toward Environmentally Friendly Products in Japan
This study considers consumer purchase behaviour toward environmentally friendly products in Japan and focuses on factors which can influence environmentally responsible purchase decision making. The modified theory of planned behaviour based on previous research in the area of environmentally respo...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21658/ |