CHANGES IN CONSUMER PERCEPTIONS TOWARDS GLOBAL BRANDS POST GLOBALIZATION IN INDIAN TELEVISION INDUSTRY

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CHANGES IN CONSUMER PERCEPTIONS TOWARDS GLOBAL BRANDS POST GLOBALIZATION IN INDIAN TELEVISION INDUSTRY

The aim of the study is to understand the reasons of brand shifting in the Indian consumers. The research aims to find out the why post globalization the preferences of the Indian consumer especially in the Television Industry have changed towards global brands and why the local brands are loosing m...

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Bibliographic Details
Main Author:	Jhaveri, Sagar
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Global brands Brand Shifting Globalization Country of Origin
Online Access:	https://eprints.nottingham.ac.uk/21651/

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