CHANGES IN CONSUMER PERCEPTIONS TOWARDS GLOBAL BRANDS POST GLOBALIZATION IN INDIAN TELEVISION INDUSTRY
The aim of the study is to understand the reasons of brand shifting in the Indian consumers. The research aims to find out the why post globalization the preferences of the Indian consumer especially in the Television Industry have changed towards global brands and why the local brands are loosing m...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21651/ |