Relationship Marketing: Investigating the processes of creating and evaluating value

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Relationship Marketing: Investigating the processes of creating and evaluating value

The development and management of long term successful relationships, in a business to business context, is widely accepted within the relationship marketing literature to add value (Baxter and Matear, 2004). This dissertation examines relationship marketing in a relatively unexplored context, and e...

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Bibliographic Details
Main Author:	Baugh, Bev
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21650/

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