Relationship Marketing: Investigating the processes of creating and evaluating value
The development and management of long term successful relationships, in a business to business context, is widely accepted within the relationship marketing literature to add value (Baxter and Matear, 2004). This dissertation examines relationship marketing in a relatively unexplored context, and e...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21650/ |