How Culture Influeneces Consumer Loyalty towards Cosmetic Products. A comparision of UK and Taiwanese Consumers
Abstract Culture is one of the most important factors affecting the marketing department to shape their strategy. This is particularly true when facing global marketing. This project is aimed at examining how the culture influences brand loyalty towards cosmetic products by comparing consumer behavi...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21630/ |
| _version_ | 1848792279116939264 |
|---|---|
| author | Chen, Hsin-Ping |
| author_facet | Chen, Hsin-Ping |
| author_sort | Chen, Hsin-Ping |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Abstract
Culture is one of the most important factors affecting the marketing department to shape their strategy. This is particularly true when facing global marketing. This project is aimed at examining how the culture influences brand loyalty towards cosmetic products by comparing consumer behaviours of UK and Taiwanese consumers.
Semi-structured interviews are conducted in order to collect data. By applying a qualitative approach, this project provides an insight of the cultural factors influencing consumer behaviour. Furthermore, some managerial implication and directions of further research are presented in this project. |
| first_indexed | 2025-11-14T18:41:52Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21630 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:41:52Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-216302018-01-23T10:33:26Z https://eprints.nottingham.ac.uk/21630/ How Culture Influeneces Consumer Loyalty towards Cosmetic Products. A comparision of UK and Taiwanese Consumers Chen, Hsin-Ping Abstract Culture is one of the most important factors affecting the marketing department to shape their strategy. This is particularly true when facing global marketing. This project is aimed at examining how the culture influences brand loyalty towards cosmetic products by comparing consumer behaviours of UK and Taiwanese consumers. Semi-structured interviews are conducted in order to collect data. By applying a qualitative approach, this project provides an insight of the cultural factors influencing consumer behaviour. Furthermore, some managerial implication and directions of further research are presented in this project. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21630/1/MSClixhpc22007.pdf Chen, Hsin-Ping (2007) How Culture Influeneces Consumer Loyalty towards Cosmetic Products. A comparision of UK and Taiwanese Consumers. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Chen, Hsin-Ping How Culture Influeneces Consumer Loyalty towards Cosmetic Products. A comparision of UK and Taiwanese Consumers |
| title | How Culture Influeneces Consumer Loyalty towards Cosmetic Products. A comparision of UK and Taiwanese Consumers |
| title_full | How Culture Influeneces Consumer Loyalty towards Cosmetic Products. A comparision of UK and Taiwanese Consumers |
| title_fullStr | How Culture Influeneces Consumer Loyalty towards Cosmetic Products. A comparision of UK and Taiwanese Consumers |
| title_full_unstemmed | How Culture Influeneces Consumer Loyalty towards Cosmetic Products. A comparision of UK and Taiwanese Consumers |
| title_short | How Culture Influeneces Consumer Loyalty towards Cosmetic Products. A comparision of UK and Taiwanese Consumers |
| title_sort | how culture influeneces consumer loyalty towards cosmetic products. a comparision of uk and taiwanese consumers |
| url | https://eprints.nottingham.ac.uk/21630/ |