How Culture Influeneces Consumer Loyalty towards Cosmetic Products. A comparision of UK and Taiwanese Consumers
Abstract Culture is one of the most important factors affecting the marketing department to shape their strategy. This is particularly true when facing global marketing. This project is aimed at examining how the culture influences brand loyalty towards cosmetic products by comparing consumer behavi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21630/ |