Managing Innovation in A Supplier Dominated Firm: Considering The Way Forward

One of the most important things to bear in mind when considering innovation is that innovation is essentially change. How that change is managed will determine how innovative a firm actually is and the ability to manage innovation successfully will hopefully lead to a competitive advantage. Sri...

Full description

Bibliographic Details
Main Author: Poulsom, Nigel
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Online Access:https://eprints.nottingham.ac.uk/21598/