How does CRM strategy vary across small and large enterprises?

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How does CRM strategy vary across small and large enterprises?

This research examines the strategic aspect of Customer Relationship Management, or CRM. The research commences by evaluating the central role of CRM and incorporates the critical factors of formulating a crossfunctional approach to CRM strategy. Reviewing of contemporary literature helps in formula...

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Bibliographic Details
Main Author:	Das, Tamoghna
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21571/

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