How does CRM strategy vary across small and large enterprises?
This research examines the strategic aspect of Customer Relationship Management, or CRM. The research commences by evaluating the central role of CRM and incorporates the critical factors of formulating a crossfunctional approach to CRM strategy. Reviewing of contemporary literature helps in formula...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21571/ |