UNDERSTANDING SELF-GIFT CONSUMER BEHAVIOUR IN INDIA

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UNDERSTANDING SELF-GIFT CONSUMER BEHAVIOUR IN INDIA

Self-gift is a particularly complex class of self-directed consumption or self-indulgence that is hedonistic, special, symbolic, justified and context bound. A self-gift is what it represents to the individual and can be any product, service or experience. It challenges the very fundamental notion o...

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Bibliographic Details
Main Author:	Arora, Gautam
Format:	Dissertation (University of Nottingham only)
Published:	2007
Subjects:	Self-gift Monadic giving gift giving self-indulgence Mick and DeMoss Cultural study Consumer behaviour in India.
Online Access:	https://eprints.nottingham.ac.uk/21568/

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