How does CRM strategy vary across small and large enterprizes?

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How does CRM strategy vary across small and large enterprizes?

This research examines the strategic aspect of Customer Relationship Management, or CRM. The research commences by evaluating the central role of CRM and incorporates the critical factors of formulating a cross-functional approach to CRM strategy. Reviewing of contemporary literature helps in formul...

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Bibliographic Details
Main Author:	das, tamoghna
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	CRM strategy business process management
Online Access:	https://eprints.nottingham.ac.uk/21558/

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