How does CRM strategy vary across small and large enterprizes?
This research examines the strategic aspect of Customer Relationship Management, or CRM. The research commences by evaluating the central role of CRM and incorporates the critical factors of formulating a cross-functional approach to CRM strategy. Reviewing of contemporary literature helps in formul...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21558/ |