Consumer Confusion in the UK Skin Care Market
Consumer confusion exists in many consumer markets and this study examines the UK skin market in particular. By reviewing the skin care market in UK, it is found that the consumer may be confused about who makes the products and mistaken attribute their dissatisfaction with the wrong products to the...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21546/ |