CSR Communication as a Game of Tetris:
A systemic approach to sustain stakeholder trust

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CSR Communication as a Game of Tetris: A systemic approach to sustain stakeholder trust

The central idea behind this dissertation is to assert that a systemic or holistic approach to Corporate Social Responsibility (CSR) Communication is needed to make it effective. This dissertation advocates an integrated approach to CSR drawing on concepts like Integrated Marketing Communications o...

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Bibliographic Details
Main Author:	Kabir, Moutushi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21544/

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