CSR Communication as a Game of Tetris: A systemic approach to sustain stakeholder trust
The central idea behind this dissertation is to assert that a systemic or holistic approach to Corporate Social Responsibility (CSR) Communication is needed to make it effective. This dissertation advocates an integrated approach to CSR drawing on concepts like Integrated Marketing Communications o...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21544/ |