CSR Communication as a Game of Tetris: A systemic approach to sustain stakeholder trust
The central idea behind this dissertation is to assert that a systemic or holistic approach to Corporate Social Responsibility (CSR) Communication is needed to make it effective. This dissertation advocates an integrated approach to CSR drawing on concepts like Integrated Marketing Communications o...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21544/ |
| _version_ | 1848792265466576896 |
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| author | Kabir, Moutushi |
| author_facet | Kabir, Moutushi |
| author_sort | Kabir, Moutushi |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The central idea behind this dissertation is to assert that a systemic or holistic approach to Corporate Social Responsibility (CSR) Communication is needed to make it effective.
This dissertation advocates an integrated approach to CSR drawing on concepts like Integrated Marketing Communications or 3600 Branding from marketing, Total Communication from corporate branding and Learning Organisation from organisational behaviour. The objective is to develop a synergistic alliance between various management disciplines. The outcome of the dissertation is a conceptual framework of Effective CSR Communication that explains how companies can develop and sustain stakeholder trust. |
| first_indexed | 2025-11-14T18:41:39Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21544 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:41:39Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-215442018-02-15T17:48:44Z https://eprints.nottingham.ac.uk/21544/ CSR Communication as a Game of Tetris: A systemic approach to sustain stakeholder trust Kabir, Moutushi The central idea behind this dissertation is to assert that a systemic or holistic approach to Corporate Social Responsibility (CSR) Communication is needed to make it effective. This dissertation advocates an integrated approach to CSR drawing on concepts like Integrated Marketing Communications or 3600 Branding from marketing, Total Communication from corporate branding and Learning Organisation from organisational behaviour. The objective is to develop a synergistic alliance between various management disciplines. The outcome of the dissertation is a conceptual framework of Effective CSR Communication that explains how companies can develop and sustain stakeholder trust. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21544/1/07MBAlixmk16.pdf Kabir, Moutushi (2007) CSR Communication as a Game of Tetris: A systemic approach to sustain stakeholder trust. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Kabir, Moutushi CSR Communication as a Game of Tetris: A systemic approach to sustain stakeholder trust |
| title | CSR Communication as a Game of Tetris:
A systemic approach to sustain stakeholder trust |
| title_full | CSR Communication as a Game of Tetris:
A systemic approach to sustain stakeholder trust |
| title_fullStr | CSR Communication as a Game of Tetris:
A systemic approach to sustain stakeholder trust |
| title_full_unstemmed | CSR Communication as a Game of Tetris:
A systemic approach to sustain stakeholder trust |
| title_short | CSR Communication as a Game of Tetris:
A systemic approach to sustain stakeholder trust |
| title_sort | csr communication as a game of tetris:
a systemic approach to sustain stakeholder trust |
| url | https://eprints.nottingham.ac.uk/21544/ |