To What Extent Are Websites Used to Segment Target Users: A Website Effectiveness Study

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To What Extent Are Websites Used to Segment Target Users: A Website Effectiveness Study

With the advent of computer and the Internet, came a new media to be exploited my marketing and advertising executives all over the globe. In its early years, Web sites were primitive and not used as a tool for branding. However, branding is everything and everywhere. The cars we drive, the food we...

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Bibliographic Details
Main Author:	Mudge, Timothy Robert
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Semiotics Internet Semiotics Semiotics of Web design Branding Web user segmentation Internet Marketing Internet Branding
Online Access:	https://eprints.nottingham.ac.uk/21520/

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