To What Extent Are Websites Used to Segment Target Users: A Website Effectiveness Study
With the advent of computer and the Internet, came a new media to be exploited my marketing and advertising executives all over the globe. In its early years, Web sites were primitive and not used as a tool for branding. However, branding is everything and everywhere. The cars we drive, the food we...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21520/ |