A STUDY OF RELATIONSHIP MARKETING IN COMMODITIES EXCHANGES LIKE MCX IN INDIA

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A STUDY OF RELATIONSHIP MARKETING IN COMMODITIES EXCHANGES LIKE MCX IN INDIA

Marketing strategies can lead to success if implemented in the right way. Relationship marketing has been thought of as a new paradigm in marketing over the last few decades.It has been believed by academics and practitioners that companies can achieve success in the long run by maintaining relation...

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Bibliographic Details
Main Author:	Kothari, Silky
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21516/

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