A STUDY OF RELATIONSHIP MARKETING IN COMMODITIES EXCHANGES LIKE MCX IN INDIA
Marketing strategies can lead to success if implemented in the right way. Relationship marketing has been thought of as a new paradigm in marketing over the last few decades.It has been believed by academics and practitioners that companies can achieve success in the long run by maintaining relation...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21516/ |