The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland

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The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland

This study examines the importance of hedonism in Polish consumer behaviour and its implications to affordable fashion apparel industry. Polish economy is still in a transition and this influences consumer behaviour. The study presents a link between hedonic consumer behaviour and experience marketi...

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Bibliographic Details
Main Author:	Bujok, Anna Magdalena
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	hedonic consumption hedonism experiential view of consumption experience marketing experiential marketing consumption experience Poland Polish consumers apparel
Online Access:	https://eprints.nottingham.ac.uk/21505/

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