The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland
This study examines the importance of hedonism in Polish consumer behaviour and its implications to affordable fashion apparel industry. Polish economy is still in a transition and this influences consumer behaviour. The study presents a link between hedonic consumer behaviour and experience marketi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21505/ |