The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland
This study examines the importance of hedonism in Polish consumer behaviour and its implications to affordable fashion apparel industry. Polish economy is still in a transition and this influences consumer behaviour. The study presents a link between hedonic consumer behaviour and experience marketi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21505/ |
| _version_ | 1848792258798682112 |
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| author | Bujok, Anna Magdalena |
| author_facet | Bujok, Anna Magdalena |
| author_sort | Bujok, Anna Magdalena |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This study examines the importance of hedonism in Polish consumer behaviour and its implications to affordable fashion apparel industry. Polish economy is still in a transition and this influences consumer behaviour. The study presents a link between hedonic consumer behaviour and experience marketing. There are examined following aspects of consumer behaviour: perception of consumption experience and shopping experience in general, perception of shopping experience in the context of the affordable fashion apparel industry and, finally, detailed examples of hedonic behaviour are identified. The study reveals that Polish consumers, that are rather economically oriented, enjoy greatly thrift shopping. This maybe of special interest to marketers interested in entering the affordable fashion apparel market in Poland. |
| first_indexed | 2025-11-14T18:41:33Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21505 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:41:33Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-215052018-03-08T14:11:56Z https://eprints.nottingham.ac.uk/21505/ The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland Bujok, Anna Magdalena This study examines the importance of hedonism in Polish consumer behaviour and its implications to affordable fashion apparel industry. Polish economy is still in a transition and this influences consumer behaviour. The study presents a link between hedonic consumer behaviour and experience marketing. There are examined following aspects of consumer behaviour: perception of consumption experience and shopping experience in general, perception of shopping experience in the context of the affordable fashion apparel industry and, finally, detailed examples of hedonic behaviour are identified. The study reveals that Polish consumers, that are rather economically oriented, enjoy greatly thrift shopping. This maybe of special interest to marketers interested in entering the affordable fashion apparel market in Poland. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21505/1/07MAlixamb2.pdf.pdf Bujok, Anna Magdalena (2007) The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland. [Dissertation (University of Nottingham only)] (Unpublished) hedonic consumption hedonism experiential view of consumption experience marketing experiential marketing consumption experience Poland Polish consumers apparel |
| spellingShingle | hedonic consumption hedonism experiential view of consumption experience marketing experiential marketing consumption experience Poland Polish consumers apparel Bujok, Anna Magdalena The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland |
| title | The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland |
| title_full | The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland |
| title_fullStr | The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland |
| title_full_unstemmed | The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland |
| title_short | The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland |
| title_sort | importance of hedonism in consumer behaviour and its implications for the affordable fashion apparel industry in poland |
| topic | hedonic consumption hedonism experiential view of consumption experience marketing experiential marketing consumption experience Poland Polish consumers apparel |
| url | https://eprints.nottingham.ac.uk/21505/ |