A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response
A investigation into charity advertising and consumer response, with particular reference to the telethon.
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/21452/ |
| _version_ | 1848792250574700544 |
|---|---|
| author | Brommersma, Jantina |
| author_facet | Brommersma, Jantina |
| author_sort | Brommersma, Jantina |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | A investigation into charity advertising and consumer response, with particular reference to the telethon. |
| first_indexed | 2025-11-14T18:41:25Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21452 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:41:25Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-214522018-01-31T17:31:20Z https://eprints.nottingham.ac.uk/21452/ A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response Brommersma, Jantina A investigation into charity advertising and consumer response, with particular reference to the telethon. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21452/1/07Msclixjb12.pdf Brommersma, Jantina (2007) A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response. [Dissertation (University of Nottingham only)] (Unpublished) Not-for-profit charity telethon advertising consumer response |
| spellingShingle | Not-for-profit charity telethon advertising consumer response Brommersma, Jantina A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response |
| title | A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response |
| title_full | A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response |
| title_fullStr | A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response |
| title_full_unstemmed | A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response |
| title_short | A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response |
| title_sort | charity's marathon: charity advertising, the telethon and consumer response |
| topic | Not-for-profit charity telethon advertising consumer response |
| url | https://eprints.nottingham.ac.uk/21452/ |