The influence of website characteristics on online consumer loyalty

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The influence of website characteristics on online consumer loyalty

The aim of the dissertation is to investigate the relationship between website characteristics, consumer value, and the consumer loyalty in the on-line retail context. In order to understand this aim comprehensively, this investigation went through two research stages, including the focus group and...

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Bibliographic Details
Main Author:	guo, lerui
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	internet online consumer utilitarian hedonic loyalty
Online Access:	https://eprints.nottingham.ac.uk/21409/

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