The influence of website characteristics on online consumer loyalty
The aim of the dissertation is to investigate the relationship between website characteristics, consumer value, and the consumer loyalty in the on-line retail context. In order to understand this aim comprehensively, this investigation went through two research stages, including the focus group and...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21409/ |