The influence of website characteristics on online consumer loyalty
The aim of the dissertation is to investigate the relationship between website characteristics, consumer value, and the consumer loyalty in the on-line retail context. In order to understand this aim comprehensively, this investigation went through two research stages, including the focus group and...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21409/ |
| _version_ | 1848792244298973184 |
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| author | guo, lerui |
| author_facet | guo, lerui |
| author_sort | guo, lerui |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The aim of the dissertation is to investigate the relationship between website characteristics, consumer value, and the consumer loyalty in the on-line retail context. In order to understand this aim comprehensively, this investigation went through two research stages, including the focus group and survey conduct. The website characteristics encompassed website design, value proposition, customer service, and security. The study confirms that existing literature that website characteristics have positive relationship with consumer value, which affects consumer loyalty as a result.
However, different elements of website characteristic result in different level of consumer value, including utilitarian and hedonic one. The findings have great implication for practitioner in the online business context. |
| first_indexed | 2025-11-14T18:41:19Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21409 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:41:19Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-214092017-12-20T09:32:26Z https://eprints.nottingham.ac.uk/21409/ The influence of website characteristics on online consumer loyalty guo, lerui The aim of the dissertation is to investigate the relationship between website characteristics, consumer value, and the consumer loyalty in the on-line retail context. In order to understand this aim comprehensively, this investigation went through two research stages, including the focus group and survey conduct. The website characteristics encompassed website design, value proposition, customer service, and security. The study confirms that existing literature that website characteristics have positive relationship with consumer value, which affects consumer loyalty as a result. However, different elements of website characteristic result in different level of consumer value, including utilitarian and hedonic one. The findings have great implication for practitioner in the online business context. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21409/1/dissertation-lerui.guo.pdf guo, lerui (2007) The influence of website characteristics on online consumer loyalty. [Dissertation (University of Nottingham only)] (Unpublished) internet online consumer utilitarian hedonic loyalty |
| spellingShingle | internet online consumer utilitarian hedonic loyalty guo, lerui The influence of website characteristics on online consumer loyalty |
| title | The influence of website characteristics on online consumer loyalty |
| title_full | The influence of website characteristics on online consumer loyalty |
| title_fullStr | The influence of website characteristics on online consumer loyalty |
| title_full_unstemmed | The influence of website characteristics on online consumer loyalty |
| title_short | The influence of website characteristics on online consumer loyalty |
| title_sort | influence of website characteristics on online consumer loyalty |
| topic | internet online consumer utilitarian hedonic loyalty |
| url | https://eprints.nottingham.ac.uk/21409/ |