The Value of Marketing Tools in Arts Marketing

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The Value of Marketing Tools in Arts Marketing

Nowadays the arts are becoming more and more recognized as being an intrinsic part of everyday human life. The arts industry has recognized the importance of studying how to market effectively. As commercial marketing cannot be simply transplanted into an arts environment, arts marketing is a specif...

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Bibliographic Details
Main Author:	CHEN, Feiran
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21394/

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