The Value of Marketing Tools in Arts Marketing
Nowadays the arts are becoming more and more recognized as being an intrinsic part of everyday human life. The arts industry has recognized the importance of studying how to market effectively. As commercial marketing cannot be simply transplanted into an arts environment, arts marketing is a specif...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21394/ |