The Importance of Innovation R&D Alliances and Evaluation of the Structure and Nature of the Alliance Relationship: A Case Study Approach Using the Indian Pharmaceutical Industry
ABSTRACT With the execution of the strengthening IPR and patents act there has been an increased awareness within the pharmaceutical industry throughout the world on the use of inter-firm relationships or strategic alliances in order to gain consumer value. Despite the amount of research done on al...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21391/ |