Is Market Orientation possible within the NHS: Whose common sense will prevail?

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Is Market Orientation possible within the NHS: Whose common sense will prevail?

This dissertation examines the relationship between marketing and the NHS and it members. Marketing had a previously unsuccessful introduction into the NHS and is now with the patient choice strategy ten years later being reintroduced. The NHS is a complexed public organisation with many stakeholder...

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Bibliographic Details
Main Author:	Tomlinson, Adam
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Market Orientation NHS Critical Discourse Analysis
Online Access:	https://eprints.nottingham.ac.uk/21390/

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