Is Market Orientation possible within the NHS: Whose common sense will prevail?
This dissertation examines the relationship between marketing and the NHS and it members. Marketing had a previously unsuccessful introduction into the NHS and is now with the patient choice strategy ten years later being reintroduced. The NHS is a complexed public organisation with many stakeholder...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21390/ |