Local Outdoor Advertising SMEs Survival in China

QR Code

Local Outdoor Advertising SMEs Survival in China

In the past 20 years, advertising has become one of the industries with unprecedented high development speed in China. The Chinese Economic Reform that was started in 1978 brought an innovative opportunity to develop Chinese economy. The boom of economy stands for the incredible fast growth of all t...

Full description

Bibliographic Details
Main Author:	Chen, Li
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	ADVERTISING CHINA LOCAL SURVIVE STRATEGY PORTER SWOT
Online Access:	https://eprints.nottingham.ac.uk/21380/

Similar Items

Overview the China' s Mobile Communication Market - Analysis on the Competition between China Mobile and China Unicom
by: GAO, YANG
Published: (2007)

Influence of local recurrence on survival in patients with rectal cancer
by: Platell, Cameron, et al.
Published: (2014)

What is behind the location decision for a MNE from an emerging market? The case of Huawei Company
by: Pollicino, D.
Published: (2016)

From one to many central plans: drug advertising inspections and intra-national protectionism in China
by: Eberhardt, Markus, et al.
Published: (2016)

Advertising in a cross-cultural environment: a study of French and Chinese consumers
by: Simon, Charlotte
Published: (2007)

An Application of the Localization Strategy of MNCs in China: The case of Starbucks
by: GU, YIFAN
Published: (2017)

Quality in Saudi advertising design
by: Alzahrani, Mojib Othman
Published: (2012)

What causes Chinese listed firms to switch bank loan provider? Evidence from a survival analysis
by: Huang, Jiayi, et al.
Published: (2020)

Do indigenous firms incur a liability of localness when operating in their home market? The case of China
by: Jiang, Fuming, et al.
Published: (2012)

Strategy transformation and change : changing paradigms in Australian Catholic health and aged care
by: Ryan, John Joseph
Published: (2001)

A case study on matrix advertising
by: Mei-Li, Marilyn Teoh
Published: (1999)

Chinese Urban Young Women's Preferences And Perceptions Toward International Cosmetic Magazine Advertising
by: Lu, Xi
Published: (2006)

Do Chinese firms incur a liability of localness as a result of inward foreign direct investment? Local firms’ perspective
by: Jiang, Fuming, et al.
Published: (2012)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

Personal and historical nostalgia - a comparison of common emotions
by: Marchegiani, Chris, et al.
Published: (2010)

A comparison of two common emotions: personal and historical nostalgia
by: Marchegiani, Chris
Published: (2010)

Web advertising : the effectiveness of banner ad
by: Shamsuddin, Ahmad Sharifuddin
Published: (1999)

Pharmaceutical distribution networks in China: analysis of benefits and challenges of entering the Chinese market
by: Wegner, Jennifer
Published: (2015)

Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia
by: Baron, Michael
Published: (2008)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Assessing purchase factors, purchase intention and word-of-mouth on organic foods purchase decision in Beijing, China
by: Li, Shimiao
Published: (2022)

Birth and Survival of Graduate Enterprises an Universities
by: Ondoš, S., et al.
Published: (2015)

Passive cooling energy systems SWOT analyses for energy-use reductions at three spatial levels
by: Dawodu, Ayotunde, et al.
Published: (2017)

Competitiveness in Industrial Distribution: A Case Study
by: Lee, Adrian Eng Lye
Published: (2009)

Regulation of motor vehicle advertising: toward a framework for compliance research
by: Donovan, Robert, et al.
Published: (2011)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
by: Anis Ahmad, Faris Ahmad
Published: (2018)

The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness
by: Fielder, Lynda Jane
Published: (2011)

Internationalisation of the Malaysian Wooden Furniture Industry
by: Zhao, LiXu
Published: (2016)

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
by: Badzis, Aribah
Published: (2004)

Survival from uveal melanoma in Western Australia 1981–2005
by: Chew, A., et al.
Published: (2015)

How to survive? An analysis on the development of China's stock markets
by: Yang, Ameng
Published: (2006)

The relative effectiveness of web advertisement (tested in the Malaysian context)
by: Liw, Ivy Cheh Chean
Published: (2000)

Essays on advertising, growth, and comparative statics
by: Oliver i Vert, Miquel
Published: (2025)

Do Foreign Firms in China Incur a Liability of Foreignness? The Local Chinese Firms’ Perspective
by: Jiang, Fuming, et al.
Published: (2014)

A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.
by: WANG, QIN
Published: (2017)

Negativity and information in campaign advertising
by: Sullivan, Jonathan
Published: (2010)

The Success of easyJet and Other Low Cost Airlines is Due to Their Focus on Pursuing A Pure Low Cost Strategy and the Subsequent Ruthless and Effective Management of their Value Chain
by: Shrager, James
Published: (2007)

Strategic SWOT analysis of public, private and not-for-profit festival organisations
by: Carlsen, Jack, et al.
Published: (2011)

Dochakuka: Melding Global inside Local: Foreign-Domestic Advertising Assimilation in Japan
by: Martin, D., et al.
Published: (2008)