Local Outdoor Advertising SMEs Survival in China
In the past 20 years, advertising has become one of the industries with unprecedented high development speed in China. The Chinese Economic Reform that was started in 1978 brought an innovative opportunity to develop Chinese economy. The boom of economy stands for the incredible fast growth of all t...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21380/ |