Corporate CRM - The Influential Factors and Difficulties Facing the FMCG Industry: A Case Study of Procter & Gamble

Corporate CRM - The Influential Factors and Difficulties Facing the FMCG Industry: A Case Study of Procter & Gamble

Customer Relationship Management (CRM) is a widely used business management method in today's industry. In order to attract more new customers and squeeze greater revenues from the ones on hand, companies are seeking a comprehensive CRM solution that can facilitate the complex business rules an...

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Bibliographic Details
Main Author: Kao, Yu Chieh
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Subjects:
CRM
Case Study
P&G
Online Access:https://eprints.nottingham.ac.uk/21378/

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