Corporate CRM - The Influential Factors and Difficulties Facing the FMCG Industry: A Case Study of Procter & Gamble
Customer Relationship Management (CRM) is a widely used business management method in today's industry. In order to attract more new customers and squeeze greater revenues from the ones on hand, companies are seeking a comprehensive CRM solution that can facilitate the complex business rules an...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21378/ |