Strategic Choice: an examination of the Chinese luxury market for the Mantero Company

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Strategic Choice: an examination of the Chinese luxury market for the Mantero Company

The ultimate objective of strategic management is to instruct managers in how to gain sustained competitive advantage within a dynamic market environment. The Chinese luxury market, with its extremely dynamic nature, provides a strong insight for the application of the dynamic business strategy theo...

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Bibliographic Details
Main Author:	Lin, Weibiao
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21333/

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