Strategic Choice: an examination of the Chinese luxury market for the Mantero Company
The ultimate objective of strategic management is to instruct managers in how to gain sustained competitive advantage within a dynamic market environment. The Chinese luxury market, with its extremely dynamic nature, provides a strong insight for the application of the dynamic business strategy theo...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
|
| Online Access: | https://eprints.nottingham.ac.uk/21333/ |